News & Views
Huawei - Looking Through the Latin America Lens
Huawei were looking to make their stamp on the LatAm market. Through the P9 launch, Vizeum put the culture of LatAm at the heart of the strategy, forging a partnership with National Geographic which yielded impressive business growth for Huawei in the region.
The North Face - Defy Weather Whatever
Across EMEA, The North Face brand’s key growth barrier is the perception that it is for outdoor enthusiasts only, but irrelevant to the everyday consumer. We needed to show these everyday consumers that the Thermoball jacket is a product for their everyday situations, no matter the weather or location.
Mini - BMW - MINI Clubman: The New Gentleman’s Club
MINI needed to get more men on board by challenging the long held perception in Korea that the MINI was a woman's car. We developed a strategy which marketed the MINI as a car for the 'New Gentleman' driving siginificant sales results.
IKEA - School of Decoration
IKEA wanted to form deeper connections with its consumers in Spain to increase loyalty in a competitive market. We decided to launch the School of Decoration, a place that would share IKEA’s knowledge with its customers through a real school, a TV programme and online content
Calvin Klein - Tinder Helps Reignite the Love for the Brand
Calvin Klein Jeans wanted to reinvigorate the provocativeness that had originally cemented consumer’s affections for the brand. We decided we needed to seduce Tinder’s users in the brand’s latest jeans campaign…
Total - Total Oils: Striking Oil with the Mechanics
In Poland Total Oil faced fierce competition from dominating global brands like Castrol and Mobil as well as local brands. How could we help the brand stand out in a crowded market? The answer lay with audiences – we wouldn’t target the car owners but the mechanics instead.
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